Our roots

jwc is a management consultancy firm focusing on the trade fair and conference business as well as related business areas.

In 2008 two trade fair minds came together: Jochen Witt, former President & CEO of Koelnmesse and President of UFI, and Dr. Anna Holzner who wrote her PhD thesis on pricing of trade fair services. Initially, they began working on a few consulting projects together. The results and client feedback were very positive. Quickly, the amount of work (and potential) they sensed in the market place for their joint services led them to create jwc GmbH in 2009.

By 2012, demand for jwc services and the growth plans mandated that Eyal Knoll be brought in as a third partner. jwc has grown strongly since, and today we are one of the leading consultancies active in the trade fair and large conference business. It is fair to say, jwc is the global market leader in pricing for trade fairs and large conferences.

Thinking about what made all the difference when jwc was founded, it was the combination of the strategic (CEO/Chairman) view which Jochen brought to the table, together with Anna’s quantitative methodologies and academic rigor. Both share an uncompromising approach to quality and attention to detail.


Where we work

The map shows where jwc has successfully completed projects.