In a few short years, jwc has become the global market leader for pricing in the trade fair industry.

In many businesses, growth (volume) strategies and streamlining (cost reduction) efforts are well underway. In sharp contrast, pricing frequently remains a forgotten revenue and profit driver. Pricing products and services in a more disciplined way is not just about maximizing profits to the detriment of other factors. Pricing is a highly effective instrument in the pursuit of higher exhibitor and visitor satisfaction and retention levels. Through the pricing solutions we deliver, we make events, venues and service providers more competitive, and able to deliver better value to their customers.

A balanced pricing approach will impact the perception of your brand (show, venue or both), drive market expansion goals, and, perhaps most important of all, enable you to contain and respond to competitive pressures.