Strategy


Today’s trade fair business takes place in an extremely competitive environment with exhibition space overcapacities in many markets and an increasingly fragmented and overloaded event landscape. In addition, show organizers must compete with other media and communication agencies for the budgets of their customers.

In this environment it is essential that trade fair companies know their markets, the product offerings and companies they are competing against. Management also needs to be fully aware of the strengths and weaknesses of their own company, their business structure and their products. They need to understand future markets and the potential for new products.

jwc helps to identify all relevant factors for assessing your competition, your market and your own organization. We provide services including portfolio analysis, competitive positioning, strength and weakness analysis, new market identification and the potential for new products.

Based on our analysis we help to formulate a strategy which will provide competitive advantages to your company. We develop concepts for new products along the value chain, identify potential for strategic alliances and the internationalization of your products.