jwc recently conducted a study in support of the 83rd UFI Global Congress in Shanghai (November 2016). It was based on a survey in which we probed the leaders in our industry, to tell us what are the most likely changes they think might come our way as part of the digital transformation our industry is undergoing.
Key findings and highlights from the survey results are discussed in a white paper, titled “Digital Transformation in the Trade Fair Business”. In addition to the survey results, a few ideas with regards to the implications of these results are considered. For example, some of the areas covered are the objectives assigned to the digital strategy of the various organizations, if and how they are measured, and how much progress has already been achieved in various regions. Of course, you will also find jwc’s views on ‘digital’ and whether the trade fair business is going to be overwhelmed by its own version of the next Uber or Airbnb; in other words, what in our view are the real threats vs. opportunities to the trade fair business when it comes to ‘digital’.